Giveaways are always fun! Usually, this begins with a company reaching out to an influencer and asking if they are willing to promote the product or service on their own social media. Remember, they know how to engage their audience best. 3. From the moment your customers receive their product, they're on a journey with you to connect with your brand. Weve outlined 14 different influencer marketing campaign options for you to choose from. This could mean posting updates on your Insta story, or allowing them to do a live Q&A on Facebook. Product placement involves incorporating your business's product or logo into an influencer's social media content. Unboxing. Pay influencers securely and manage your campaigns. An example of this is plant-based food blogger Kimberly Espinels partnership with Dee Muesli. For example, an influencer could demonstrate how they use a skincare product or offer styling tips for a pair of leggings. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. Influencer Marketing Campaigns enable marketers to use social media to promote themselves through a well-defined and well-designed social media marketing strategy. It has a fantastic ROI and can be fairly simple to get started. With these types of campaigns, brands usually pay the influencers for the content they create. This type of influencer marketing campaign falls more in line with the simple, classic description I mentioned earlier. are always fun! Sponsored content is any content youve sponsored the influencer to create. They can be used to increase sales, get more website visitors, or even create new customers. While they were there, both influencers freely posted photos of their time there, encouraging people to check out the video game company. Giveaway campaigns are one of the most common types of influencer marketing . When running pre-release campaigns be sure to check whether the content the influencers posted resulted in any sales once your product does launch. This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. #ShanexJeffree (photo by @marcelocantuphoto ), A post shared by Shane Dawson (@shanedawson) on Oct 24, 2019 at 1:17pm PDT. Giveaway influencer marketing campaigns work by you giving influencers a product they can push for a giveaway. These campaigns can be used to generate awareness for a brand or product or to drive sales. Host Brand Experience Events12. In the B2B realm, an influencer mentions a product to their social audience to encourage other businesses to learn about, try, or buy a product or service. However, it can be a more effective way to reach potential customers. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. Influencer marketing campaign types generally fall into the following categories. Read more about it here. They help update your brand image and make it relevant to untapped markets. Here is an example of a sponsored post by Selena Gomez: A post shared by Selena Gomez (@selenagomez). Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. Giveaway campaigns are one of the most common influencer. . With that in mind, let's go over seven types of influencer marketing campaigns to choose from. For example, you can give the influencer your product or service for free, pay them a flat rate for each post, or create a model that pays (or otherwise rewards) them for meeting certain goals. Do keep in mind that you dont have to try all of them and you dont have to stick to just one. You'll be surprised to know that 96% of influencers are keen to cultivate relationships that go beyond sponsored content with their favorite brands. Types of influencer marketing campaigns: Discount Codes and Affiliates. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. Event activations are a type of influencer marketing campaign in which brands partner with celebrities or social media personalities to create and promote events. Usually, the period lasts about a day, but some go as long as a week for special occasions or events. Senior Influencer Campaign Manager About AFK We are AFK Digital, an international digital and influencer marketing agency with expertise in live-streaming, gaming and lifestyle. But, influencer marketing campaigns like this can go a long way, especially when the influencer can display a clear call-to-action (CTA). The benefits of these types of campaigns include boosting brand awareness and loyalty and increasing followers, leads and site traffic. There are many ways to harness the power of influencers. Any user of social media has definitely seen a sponsored post before. Alternatively, if youre using a coming soon sign up strategy, have your chosen influencers link to this page in order to directly track and attribute the influencers role in driving sign ups. . Product placement campaigns involve seeding your products within influencer's content. with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. Product Placement: There are many benefits to using a takeover as a marketing strategy. As opposed to other influencer marketing examples that might be one-off or a few posts, a brand ambassador might promote your brand for several months to a year or longer. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. user-generated content campaigns. Brought to you by campaigns are similar to sponsored content, but there is less need for the content published to have a direct relation to the brand. This photo was taken yesterday during sunset golden hour on Gili Trawangan wearing pieces from the new @marksandspencer summer collection *dont worry the Bintang was on its way! Typically, brands offer a free product or service for the influencer to give away to their followers. Starting with the basics, sponsored content tends to look like the classic example mentioned above. Shalane Flanagan is an athlete and social media influencer having a long-term partnership with Nike. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. Host Giveaways, Contests, Sweepstakes, and Event Activations. get your brand and products in front of the right people, in the right way. The ultimate goal of your influencer marketing campaign is to get your product in front of as many eyes as possible. For employment-related opportunities, visit our careers page. For example, an influencer might take a photo of themselves during a holiday and theyre holding the sunglasses youve sent them. Influencer marketing is a form of online marketing when you work with individuals, known as social media influencers, to help you promote your brand and increase brand awareness and credibility. Many themed campaigns are centered around seasonal or holiday-related topics. Influencers are well-trusted and well-liked by their followers, and for many businesses, they can help convert followers into loyal customers - especially . Integrated content16. DivvyHQ is a software program in this space, which helps schedule content and measure its success. It could be 24 hours, a couple of days or an entire week, whatever works best for your brand, your audience and the influencer. Another angle for a guest blogging campaign is to have the influencer/blogger write blogs for the brands site. Learn what Shopify is, how it works, and how you can use it to start an online business. teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. Ill cover six types of influencer marketing campaigns: Lets start with the basics. This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. In the following post, you can see Kendall Jenner wearing Denim: A post shared by Kendall (@kendalljenner). Out of all the influencer marketing campaigns that we see on social media, giveaway campaigns are. This type of campaign can be very effective in building awareness for a brand or product as you can reach a new audience who may not be following the influencer on social media. Brand ambassadors refers to influencers who regularly post content for a brand. You can keep, Instagram constantly update their algorithm and platform. One of the simplest yet most effective types is the giveaway marketing campaign. Pre-release campaigns work well because influencers who are invited to take part feel a sense of exclusivity that they have their hands on the product before anyone else. Whats more, brand ambassadors arent always paid for the work they do. 7 types of influencer marketing campaigns you should try Sponsored posts. Given their usual low follower count, startups are able to get more bang for their buck by working with more influencers across a range of campaigns. This type of influencer campaign works best when you give the influencer. Nano, micro, macro and mega (celebrity) influencers all serve different purposes but most importantly, different price points. You need to provide the influencer with the guidelines, expectations, and theme of the content you want. . That makes it cost-effective. Read More, Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. You could think of them as a face of your brand, sort of how celebrity spokespeople work in traditional advertising campaigns. A post shared by Shalane Flanagan (@shalaneflanagan). That type of advertising is called influencer marketing, and more than 60% of marketers nowadays will work with at least 10 influencers on every marketing campaign to help boost their reach. Affiliate campaigns are one of the other top types of influencer marketing campaigns. Mediakix conducted a study on influencer marketing and collected some interesting figures. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. 2. Affiliate links are posted on social media by an influencer, and when someone clicks on the link and buys the product, the influencer gets a commission. How celebrity spokespeople work in traditional advertising campaigns video game company influencer the. User of social media influencer having a long-term partnership with Nike like the classic example mentioned above content! And measure its success mind, let & # x27 ; s content well-liked by their,... Influencer to create content is any content youve sponsored the influencer a campaign brief that outlines certain guidelines expectations! Constantly update their algorithm and platform the power of influencers well-trusted and well-liked by their,... 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Sponsored the influencer to give away a new Tesla there are many ways to the! Media marketing strategy the classic example mentioned above followers, leads and site....
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