During 2009, meetings were also held with the American Health Secretary and with Michelle Obama, to explore the possibility of adapting the Change4Life model for the US. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. Step 4: Then, you can opt to describe how can you apply the said strengths or how they would be useful in the job role you are interviewing for. When preparing to discuss your weaknesses, choose one that gives you the chance to demonstrate growth and enthusiasm for learning. What distinguished them was that they would be willing to do more than help their own families. There is also a maximum of 2500 if the person who manages the premises or vehicles fails to prevent smoking. It focuses on the traits: openness, conscientiousness, extroversion,. (BBC (a) 2011). The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. Three clusters of families were prioritised, as the data suggested their children were at risk of becoming obese. This phase is ongoing and has grown as the campaign has developed. The new bill will set out a duty to maximise access to a wide range of services. A key focus of the campaign is the promotion . (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. Since then the movement has grown and is now targeting parents of 1-4 year olds (Early Years) and new parents with babies (Start4Life). [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, (Minkler, 2009). The next phase would help people recognise that their own families may be at risk of developing obesity because of their current behaviours. The proportion of men who smoke has risen since the ban while there has been no change among women. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. Another manager weakness is not listening to employees. One of the key changes advised is to swap full sugar cola and other sweet drinks for diet versions. For this reason, Change4Life agencies were tasked with creating an integrated communications package around the Snack Check and Sugar Swaps behaviours. It would also tell people where to go for more help and advice. A further 90,000 people received a lower-cost electronic version of the CRM programme. (Channel 4, 2011), Critics have said that this in a way is putting profit before care and that the services will end up closing down as they will not be financially viable even when they are need by the public. This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. Less paid for by government, more backed by business. Focusing on your strengths allows you to use those skills to perform at a high level. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. The term "strength" implies strength, firmness, endurance and resilience; but, in addition, the virtues, capacities, principles, positive traits and values that structure their thinking and behavior in society. If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! (Department of Health, 2010), The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Low confidence. Free resources to assist you with your nursing studies! Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. The programme also set out to recruit local supporters someone from the community whose job it is to promote healthy lifestyles, or an individual who has influence with the target audience (such as a member of a community-minded voluntary group, club or registered charity). Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . The Big Five personality test is often used to help people identify their strengths and weaknesses in the workplace. Hiring. It increases self-awareness. The weaknesses are the antithesis of strengths. Versatility. There are lots of reasons why we should explore our strengths and weaknesses. Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. Study for free with our range of nursing lectures! In addition, families who joined Change4Life through How are the kids? engaged more frequently with other aspects of the programme, Spend more time on the Mobilising the network phase: On reflection, there was an under-estimation of the amount of time it would take to engage properly, Start the CRM programme sooner Many families waited months for their first CRM pack. There will be a Health Watch network where feedback will be gathered from patients. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. The initial focus has been on childhood obesity, where the Governments target is to reduce the percentage of overweight and obese children to 2000 levels by 2020. User Profiles. On an individual level, a weak leader may not encourage the . The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kelloggs and Tesco. Pls tell me bt your opinion on me? How much has Change4Life cost since it began in 2009? (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. Info: 4302 words (17 pages) Nursing Essay General intelligence - you excel in . In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. These included items like an activity book, information booklets, snakes and ladders game or a pedometer. The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. Put a positive spin on your answer. E.g. That context will give potential employers insight into your level of self-awareness and commitment to professional growth. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. 5. Ability to lead industry change. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. Before any national partner can work with Change4Life, they must sign the campaign Terms of Engagement. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. Private firms will now be able to bid for contracts for anything from standard check-ups to complex surgery. The 2008 Healthy Weight, Healthy Lives: A Cross Government Strategy for England announced 372 million for a major cross-government programme of measures, including increased funding for pregnancy and early years, promoting a culture of healthy eating in schools and building more cycle lanes and safe places to play. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. Your business' presence will help you gain exposure to potential customers. And how much money will the GPs take to pay themselves management fees? Step 5: Now, move to the weaknesses part. Will people change their behaviour after living in unhealthy lifestyles for so many years? Ability to deliver projects to budget and schedule. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. 1. The programme is not an add-on it is an integral part of, Basing the programme on the latest evidence, including evidence generated through ongoing campaign research and monitoring, sharing that evidence base widely and seeking expert opinion to guide decisions where the evidence base was limited, Engaging specialist suppliers, all of whom, while outstanding in their own field, are also capable of working together in a spirit of cooperation, Open source marketing The creation of sub-brands and allowing partners to create their own sub-brands, content and programmes, encouraging them to feel that they are part of a bigger initiative, Building a coalition of partners, including commercial sector, NGOs and other government departments, Working to engage the local NHS and the schools. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. How you respond gives them a hint of your communication skills. Being detail oriented. This equates to over one million mothers claiming to have made changes in response to the campaign, The number of mothers claiming their children do all 8 behaviours increased from 16 per cent at the baseline to 20 per cent by quarter 4, The proportion of families having adopted at least four of the behaviours has increased, suggesting the campaign has persuaded people with much less healthy lifestyles to make an effort to improve their health, Basket analysis found differences in the purchasing behaviour of 10,000 families who were most engaged with Change4Life relative to a control group. Strengths and Weaknesses of Research into Health Promotion. Health Promotion through media campaigns can reach a large population in a relatively short period of time and therefore are efficient and effective. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. By taking a detailed look at 4 types of educational campaigns, it is possible to assess the strengths and limitations of each, as well as determining the psychological and social factors that might make a campaign more or less effective. 1. Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. The evaluation from the first years activity made it clear that more targeted approaches would be needed for specific subsections of the community. Low adaptivity. There are three high-level themes to the evaluation programme: In February 2010, the Government published a full evaluation report of the first year of Change4Life. Delegating. 2. . 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. This will go through what might improve in the NHS due to changes and what will not improve. (BBC, 2010), The TPIAG is calling on the current government to invest in contraception, sex and relationship education, they have stated that the pregnancy rates will rise again unless there is sustained commitment and investment in contraceptive services, along with better sex education. It will then go through whether enough is being done to promote healthy lifestyles. Knowledgeable - Debaters rarely pass up a good opportunity to learn something new, especially abstract concepts. Do you have a 2:1 degree or higher in nursing or healthcare? Physical strength - you may have incredible flexibility, coordination, or endurance. I could reel off a whole host of examples from my professional career to back this up. strength in children without causing adverse effects on growth or maturation [14]. Conflict theorists talk about how sport is organised to maximise the control that wealthy people have over other members in a capitalist society. 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